Since high school I've had an education infused with creativity. Courses such as Webdesign, Photography, Video editing, Screen printing and a lot of Art History gave me a a lot of experience for the future. I continued at the Graphic Lyceum Rotterdam and the Rotterdam University of Applied Sciences, where I completed Communication & Multimedia Design by graduating with Data visualisation & Infographics as subject for my thesis in 2012.
Visual design enhances the user’s experience with a digital product. With the right use of colour, typography, photography and space this can be achieved. My personal style is very clean and minimalistic, but I’m also comfortable in working with styleguides, and like to extrapolate this into new frontiers when allowed. I’m also very familiar with the creation of user interface kits and design systems to improve speed and efficiency.
Before the Visual Design, and Interaction Design is mostly required. This gives structure to the project and determines the use and placing of elements and patterns. If this is not clear from the start, I have experience with user research and service design tools to get a clear understanding of the user and its goals.
Prototyping has become more and more essential in the curriculum of designers. It is helpful for both clients and developers to show the actual power and behaviour of a design that would otherwise be displayed as a static image. Therefore, I've made it an objective to master prototyping tools like Invision Studio, FramerX and Adobe XD.
With experience in video and photography, I know where the possibilities lie in these fields of expertise. Therefore, I can help to give direction to a creative project, and to develop the style we're looking for, so that everything asset fits seamlessly.
With new technologies you can think about how augmented reality, interactive environments, smartwatches or VR enhance the user experience to the next level. Of course, this will also need design. I like to think about how these new frontiers can be turned into a component that can fit into our daily lives and improves life.
I'm always interested in building and prototyping my web work myself, and with Webflow this is possible. Having the control over the layout and interactions of websites is really awesome, and I consider this more as a hobby than actual work, because of the satisfaction it gives. I still learn something new everyday with Webflow.